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SJ Forbes Support Samaritans Operation Christmas Child Campaign

Hair by SJ Forbes, the award-winning, independent hairdressing salon in Egham, Surrey, has donated Christmas presents to a charity initiative which aims to ensure every child has a gift to open on Christmas day.

The Operation Christmas Child campaign, organised by the Samaritans Purse charity, encourages local businesses and individuals to donate shoe boxes filled with gifts to be distributed in countries such as Kyrgyzstan, Macedonia and Romania, and to refugee camps around Europe.

Members of the SJ Forbes team have donated presents including toys, stationery, hygiene items, sweets and clothes that will be given to the children in time for Christmas day.

Donating boxes for this initiative is part of SJ Forbes’ campaign to give back to the local community and charitable causes.

The SJ Forbes Give Back to the Community Campaign will see all members of the salon team dedicate at least a day a month to volunteer work, raising money for those in need, supporting local businesses and individuals, and showing gratitude to their customers.

Hayley Gibson-Forbes, Co-Director, S J Forbes said: "Christmas is a time for giving and for receiving, but for us, much more than that it is a time of goodwill, for thinking of others, for being generous and for reaching out. The Samaritans Operation Christmas Child campaign ensures that every child feels special on December 25. This is another example of the work that our caring and passionate team does to support charitable causes."

Tickets are now on sale for the Professional Beauty Awards 2018

Tickets are now on sale for the Professional Beauty Awards 2018, taking place on Sunday 25th February at Tobacco Dock, London.

The national Professional Beauty Awards are the most prestigious and established awards scheme for the beauty, spa, nails and aesthetics markets, recognising those who make a real difference to the industry and encouraging their development.

Individual tickets:
£149 + VAT per person
Tables of 10 guests: £1,490 + VAT per table

Tickets include a drinks reception, three-course dinner and entertainment. 

Drinks reception:
Dinner: 8.15pm
Carriages: 1am

Dress code: Black tie

Join the top salons and spas in the industry for a night to remember and find out which of our talented finalists will be crowned the winners.
For more information on the awards and to see the list of finalists, please click here or contact:

Sharon Webb
T: 020 3841 7374

The awards will take place as part of Professional Beauty London, which is being held
on 25-26 February at ExCeL London.

For more information about the show visit, email or click here to register for your free ticket.

Ken Picton Salon Named Wales & South West Hairdresser Of The Year At Prestigious British Hairdressing Awards

Multi-award winning Cardiff business Ken Picton Salon landed the Wales & South West Hairdresser of the Year award last night at a star-studded ceremony at London’s Grosvenor House, hosted by Cat Deeley, alongside HJ’s executive director, Jayne Lewis-Orr. More than 1,500 of the top hairdressing talent from across the country attended the awards, which is a celebration of the most creative and technically gifted hairstylists in Britain.

This is the fifth time the salon has bagged this particular accolade; salon owner Ken was responsible for the first 3 awards before becoming the first and only Welshman to be inducted into the Hall of Fame for 3 category wins. This year’s winning collection came from Art Director Zoe Williams & Salon Director Scott Evans, who said: "To win this award is incredible and we can’t believe it! A massive, massive thanks to Ken Picton for believing in us and giving us this opportunity. We love you!"

Zoe says, "There have already been so many high points in my career so far at Ken Picton, but winning this is a dream come true! I’m very proud of the work we’ve produced and so happy to be representing our region." Scott says, "A British Hairdressing Award is something I’ve had my eye on and worked towards for a long time so I’m so happy to have won."

Each entrant must submit a series of images demonstrating not only their technical dexterity, but also their creative vision and comprehension of current trends. Looks must be wearable and beautiful, as well as pushing the boundaries and limitations of hairdressing to showcase the pinnacle of a hairstylist’s creativity. Finalists are then judged, twice, by a panel consisting of hairdressing legends, leading national beauty press and past winners of the awards who have since joined the British Hairdressing Awards Hall of Fame.

HJ’s executive director, Jayne Lewis-Orr, said: "Congratulations to Zoe and Scott; this collection is truly exceptional and demonstrates not just technical skill, but creative vision and consumer awareness too. The awards remain true to the original objective - to promote the professionalism and leading vision of British hairdressing, and importantly to celebrate its contribution to the wider world. This year more than ever, we encouraged entrants to produce work that’s aspirational and wearable, to really unify the bonds between creative hairdressing and the fact that this industry contributes £7bn to the national economy and employs 500,000 nationwide. Now that’s something amazing to celebrate!"

Q Let The Dogs In

Q Hair and Beauty in Chichester is going to be a week-long hub of doggy activity from Monday, December 11 as the salon celebrates its partnership with assistance dog charity Canine Partners.

It will be a huge fundraising effort by Q for the Midhurst-based charity which provides disabled people all over Britain with assistance dogs who literally transform lives.

Throughout the week, right through until Sunday, December 17, there will be banners and collection pots in the salon with a chalkboard in the reception area showing the target for the week which will be constantly updated as the donations flow in. All the front-desk staff will be sporting the distinctive Canine Partners’ t-shirts.

The aim at Q is to raise enough money to name the salon’s own canine partner by helping to pay for its training.

The charity will be using the Q salon in North Street as the Hub, the central location for its fundraising efforts in Chichester, with some of the wonderful assistance dogs popping in from time to time.

On Friday, December 15, which is Canine Partners’ official street collection day, the reservations area will be transformed into the main collection point and the amount raised in the city will be updated as the day goes on.

"Working with Canine Partners this year has been a great journey, one very close to our hearts," said Kain Lawrence, Q’s business development director.

"When the opportunity to help them raise money in Chichester arose, we knew there was a great opportunity to create a huge amount of awareness for a locally-based charity that really does change people’s lives.

The target for our week-long partnership campaign is to raise enough money to be able to name our own dog, which will be trained to the highest standard right here in West Sussex.

Q Hair and Beauty have a longstanding history for our charitable work, raising money for many local causes and our whole team is behind our efforts on behalf of Canine Partners, raising not just money but awareness of the marvellous work they do.

"Christmas is always an expensive time of year, but we aren’t looking for a forture, even if you have a spare 50p in your pocket, quite literally every little counts."

For more information visit

Seed Celebrates Milestone

London Salon group, SEED Salons, celebrate their 5th anniversary of trading in the capital. Growing an award winning team, Yuly Massoni and Francesca Amantis opened its Fulham location back in 2012.

Gathering at a mini celebration the team raised their glasses to the milestone, along with their salon owners.

SEED, who now have salons in both Fulham and Clapham, have been noted, in recent times, the Conde Naste title, Tatler, in their ‘Best For Colour’ guide, in addition to winning Best Haircut for Davines ‘Hair On Stage’ 2017.

Co owner Francesca said "We wanted to create a fresh salon experience for our local areas, and our journey has been exciting building our team and our brand, and have already made so many memories, with more to be made on our journey."

While investing in their teams is a top priority, their clients are in the forefront of their minds. SEED offers a rustic, yet eclectic, fusion of modern aesthetic providing a warm, and always welcoming, salon to enjoy.

British Hairdressing Awards 2017 – The Winners!

The best of British hairdressing talent was celebrated at this year’s British Hairdressing Awards, sponsored by Schwarzkopf Professional.
Hairdressers Journal International celebrated the very best of homegrown hairdressing talent at the British Hairdressing Awards, sponsored by Schwarzkopf Professional.

The star-studded ceremony took place on Monday 27 November at London’s Grosvenor House, a JW Marriott Hotel on London’s Park Lane hosted by TV presenter Cat Deeley, alongside HJ’s executive director, Jayne Lewis-Orr and Schwarzkopf Professional’s General Manager Stuart Hamid. More than 1,500 of the top hairdressing talent from across the country attended the awards, which is a celebration of the most creative and technically-gifted hairstylists in Britain.

Each entrant must submit a series of images demonstrating not only their technical dexterity, but their creative vision and comprehension of current trends. Looks must be wearable and beautiful, as well as pushing the boundaries and limitations of hairdressing to showcase the pinnacle of a hairstylist’s creativity. Finalists are then judged, twice, by a panel consisting of hairdressing legends, leading national beauty press and past winners of the awards who have since joined the British Hairdressing Awards Hall of Fame; an accolade presented to those who win the same category on more than three occasions.

On the night, guests and finalists mingled over a champagne reception before settling down to a sumptuous three-course dinner. Entertainment came not just from Cat’s wisecracks, but also from pop supergroup Boyzlife, who got the room on their feet with a storming greatest hits set. There was inspiration a plenty from hosts Schwarzkopf Professional too, as their team took to the stage to present their Ikonic Essential Looks collection (with a little help from session stylist legend Tyler Johnston, colour extraordinaire Lesley Jennison, and Rainbow Room International’s award-winning duo Suzie McGill and Dylan Brittain).

However, much as the night provided the opportunity to network, party and peruse the collections created by finalists, the evening was really all about the winners and their work. Talent was recognised across 16 categories, covering both regional entries representing the whole of Great Britain and specialist collections including men’s hairdressing, avant-garde work and colour. The ultimate accolade on the night is British Hairdresser of the Year which, this year, was awarded to Sally Brooks for her inspirational work and contribution to the industry as a whole. Sally is the first female winner of the award since 2005, and led a charge of women picking up awards on the night – more than half of the trophies were awarded to female stylists.

Facing a standing ovation, an emotional Sally said: "I never thought I’d be standing on stage accepting this award, especially as I was up against
such amazing hairdressers that I respect so much. Thank you to my amazing team and the support they give to me and each other, and thank you to my photographer, Jenny Hands. She was the first photographer I worked with back when we were test shooting. I couldn’t have done this without her!"

A win at the awards doesn’t just provide industry recognition. A British Hairdressing Award marks the winner out as amongst the most talented hair professionals in the country and, as the world continues to look to Britain for hairdressing inspiration, trend forecasting and techniques, walking away with a trophy at the awards can lead to global recognition. Also celebrating on the night were teams from Mark Leeson Salons and Russell Eaton Salons, both of whom won three awards each. Joseph I’Anson and Lisa Graham, Terri Kay and Andrea Giles and Shaun Hall at Mark Leeson won Eastern, Men’s and Midlands Hairdresser of the Year respectively, while Isobel Eaton, Russell Eaton and Daniel Couch and Ashleigh Maybank won North Eastern, Schwarzkopf Professional British Colour Technician and North Western Hairdresser of the Year.

HJ’s executive director, Jayne Lewis Orr said: "Each year, British hairdressing goes from strength to strength. These awards serve to celebrate not just the sheer technical skill involved in making the images, but also the creativity and vision behind them. Each winner has demonstrated an ability to dream big, then bring that concept to life in imagery that’s beautiful, inspiring and directional. We’re very proud of all the winners and would like to extend our congratulations on behalf of Hairdressers Journal International."

Schwarzkopf Professional’s general manager, Stuart Hamid said: "It was an amazing night, full of incredible talent and creativity. It truly was a celebration of hairdressing and outstanding collections! Congratulations to Sally Brooks, our British Hairdresser of the Year 2017 – a well-deserved

List of winners.
British Hairdresser of the Year: Sally Brooks, Brooks & Brooks, London

Afro Hairdresser of the Year: Charlotte Mensah, Hair Lounge, London

Artistic Team of the Year:
RUSH Hair, London

Avant Garde Hairdresser of the Year:
Emmanuel Esteban, Anne Veck Salons, Oxford

Schwarzkopf Professional British Colour Technician of the Year:
Robert Eaton, Russell Eaton, Leeds

Men’s Hairdresser of the Year:
Terri Kay and Andrea Giles, Mark Leeson, Mansfield

Newcomer of the Year:
Olivia Nevill, Ashley Gamble, Shifnal

Eastern Hairdresser of the Year:
Joseph I’Anson and Lisa Graham, Mark Leeson, Mansfield

London Hairdresser of the Year:
Indira Schauwecker, TONI&GUY Bedford Street, London

Midlands Hairdresser of the Year:
Shaun Hall, Mark Leeson, Chesterfield

North Eastern Hairdresser of the Year:
Isobel Eaton, Russell Eaton, Barnsley

North Western Hairdresser of the Year:
Daniel Couch and Ashleigh Maybank, Russell Eaton, Leeds

Northern Ireland Hairdresser of the Year:
Julie Cherry and Colette Fitzpatrick, Shane Bennett Salon, Lisburn

Scottish Hairdresser of the Year:
Suzie McGill & Dylan Brittain, Rainbow Room International, Glasgow

Southern Hairdresser of the Year:
Thomas Hills, TH1 Hair, Oxted

Wales and South West Hairdresser of the Year:
Zoe Williams & Scott Evans, Ken Picton Salon, Cardiff

Girls on top!

It was a woman’s world at this year’s British Hairdressing Awards, with a majority of female winners on the night.

British hairdressing is dominated by women, with 88% of the half-million strong industry made up of female stylists and managers and 79% of salons owned by women. However, women have often missed out on highprofile positions in hairdressing as their male counterparts dominate awards and ambassadorial roles. The top 20% of talent is male; from the big-name salons and product brands to session stylists working in fashion, it’s hard to think of a household name female hairdresser.

However in a year of social change, the 2017 British Hairdressing Awards was dominated by female winners, with 22 winners collecting 17 trophies on the night, 13 women headed to the stage to accept their awards.

From the most acclaimed award in hairdressing – British Hairdresser of the Year – to the prize for the most exciting new name in the industry - Newcomer of the Year - and across the regional categories, women led the way.

The British Hairdressing Awards, hosted by Hairdressers Journal International and sponsored by Schwarzkopf Professional, are considered the most prestigious awards in hairdressing. As well as marking out the most technically gifted and creative hairstylists in the country, it sets its winners out on the global stage and has been responsible for supporting the careers of a host of household names. TV favourite Lisa Shepherd, TONI&GUY global creative director Sacha Mascolo Tarbuck and colour queen Sophia Hilton have all picked up trophies at the awards, amongst countless other talented and visionary women.

Entrants in each category must each submit a photoshoot, showcasing their most creative and accomplished work. These images are judged anonymously by a panel of industry insiders to define a final shortlist of the most talented hair artists in the country. These awards are then judged again – still anonymously – to confirm the winners. British Hairdresser of the Year is the exception to the rule, with nominees voted for by industry peers and press. Sally Brooks was the sole female nominee this year – her first ever nomination for the awards.

Representing girl power on the night were the following winners:

• British Hairdresser of the Year, the most acclaimed award in British hairdressing, was awarded to Sally Brooks of Brooks & Brooks in London; she co-owns the salon and has previously won London Hairdresser of the Year three times.

• Newcomer of the Year, the most exciting award for emerging talent in the industry, was awarded to Olivia Nevill at Ashley Gamble in Shifnal.

• Men’s Hairdresser of the Year was awarded to Terri Kay and Andrea Giles of Mark Leeson in Mansfield – the duo’s second win in this category.

• Charlotte Mensah from the Hair Lounge in London won Afro Hairdresser of the Year for a third time, awarding her a place in the British Hairdressing Awards Hall of Fame.

• London Hairdresser of the Year was awarded to Indira Schauwecker from TONI&GUY Bedford Street, joining her three previous wins for Avant Garde Hairdresser of the Year.

• Dynamic duo Julie Cherry and Colette Fitzpatrick of Shane Bennett Salon in Lisburn won Northern Ireland Hairdressers of the Year.

• The Russell Eaton salon group won three awards on the evening, including North Eastern Hairdresser of the Year for Barnsley’s Isobel Eaton.

• Eastern Hairdresser of the Year was awarded to Lisa Graham and Joseph I’Anson from Mark Leeson in Mansfield, North Western Hairdresser of the Year was awarded to Ashleigh Maybank and Daniel Couch of Russell Eaton in Leeds, Scottish Hairdresser of the Year was awarded to Suzie McGill and Dylan Brittain from Rainbow Room International in Glasgow and Wales & South West Hairdresser of the Year was awarded to Zoe Williams and Scott Evans from Ken Picton Salon in Cardiff.
This year’s awards was not just dominated by women winners, it was also an all-girl presentation on stage, with Hairdressers Journal International executive director Jayne Lewis- Orr joined on stage by celebrity host, Cat Deeley.

Reflecting on the evening, Jayne commented: "We’re over the moon that so many fantastic women won at the British Hairdressing Awards, from top to bottom with British and Newcomer and across the country with our host of regional winners. The hairdressing industry revolves around women, both in terms of consumers and women working in salons, so it’s fantastic to see so many of those talented names recognised tonight. At Hairdressers Journal International we’re committed to supporting and celebrating everyone in this industry and elevating hairdressing within the wider world. Tonight’s wins will go a long way to addressing the imbalance that’s sometimes evident in this industry and we hope it spreads a wider message, too."

Kent Hair Salon Adapts Premises To Support Mynewhair Clients

A Kent-based salon has adapted its premises to support those affected by medical hair loss.

Partners Hair and Beauty, which is based in Sidcup, Kent, has created a private area within the salon where they now provide their wig-customisation service, advice, and support to customers.

Director Shobie Lee has completed one of mynewhair’s training seminars for hair professionals and has become part of the charity’s 800-strong network of Salons That Care across the UK and Ireland.

The charity, mynewhair, was founded and inspired by professional stylist Trevor Sorbie MBE, is celebrating its 10th anniversary in 2016/17. mynewhair provides advice and support to anyone who has experienced medical hair loss and has a national support network of independent salons and trained hair professionals who provide a wig-customisation service for their clients.

Shobie, a consultant designer with 42 years’ of salon experience, said: "I love designing hair for my clients and making them feel wonderful. I joined mynewhair because I wanted to help those affected by medical hair loss feel amazing and support them through what can be a traumatic time in their lives.

The training with Trevor and his team was inspirational and has given me a lot of confidence thanks to all of the knowledge I’ve acquired. The support from mynewhair enabled me to start offering a wig-customisation service in July and within the past 4 months, I’ve helped over 40 clients who have suffered hair loss through illness or cancer treatment.

I’m absolutely delighted to now have their new facility for clients. It provides a welcoming and relaxed area for people experiencing medical hair loss to gain advice and support in private as well as somewhere to choose and find the right style for their own wigs."

The private area is available to men and women affected by medical hair loss and is where they can receive an initial consultation to find out their needs as well as have their wig-customisation appointment.

Trevor Sorbie MBE, the founder of mynewhair, said: "It is fantastic news that Partners Hair and Beauty have this wonderful new facility to accommodate those affected by medical hair loss. We greatly value their work to make a space where clients can have some privacy to discuss their needs and ask for advice.

The addition of this room to the salon shows Shobie’s commitment providing a caring and sensitive service for her clients. It is thanks to hair professionals like Shobie we can, as a charity, help those who suffer from medical hair loss!"

Since July, Shobie has helped to promote mynewhair and her wig-customisation service by attending the Queen Mary’s Family Fun Day to celebrate the opening of their new Cancer Unit and Kidney Centre. She also held a talk at Sloane Hospital in Beckenham for women affected by cancer.

"The service that I provide brings back the sparkle in my client’s eyes. It’s heart-warming when clients say that they feel alive again or that their wig is better than their own hair.

Its comments like this that have made me realise just how important it is to provide wig-customisation to those who need it. That is why I have and intend to continue to talk about mynewhair and about my service to raise awareness and help as many people as I can."

To find out more about Partners Hair and Beauty please visit

To find out more about mynewhair visit or via Twitter @mynewhairorg, or follow the charity on Facebook and LinkedIn.

You can also donate to the charity by texting MYNH00 followed by the amount you wish to donate, to 70070.

Sj Forbes Support Children In Need

Hair by SJ Forbes, the award-winning, independent hairdressing salon in Egham, Surrey, has raised money for charity after styling local businessmen and women’s hair in aid of BBC Children in Need.

The salon team asked for a minimum donation of £5 for each hairstyle and in return the business professionals received a fabulous hairdo in time for the weekend. The money raised will help change the lives of disabled and disadvantaged children and young people in the UK.

Not only did the team approach local businesses, they also wore their pyjamas to the salon to inspire their customers to dig deep for the charity.

Raising money for Children in Need is part of SJ Forbes’ campaign to give back to the local community and charitable causes.

The SJ Forbes Give Back to the Community Campaign will see all members of the salon team dedicate at least a day a month to volunteer work, raising money for those in need, supporting local businesses and individuals, and showing gratitude to their customers.

Hayley Gibson-Forbes, Co-Director, S J Forbes said: "Children in Need is a fantastic charity and we were delighted to show our support and raise funds for disadvantaged youngsters across the UK. This is another example of the work that our caring and passionate team does to give back to the local community."

Aesthetics Introduction

Founded in 2000, Aesthetics has gone from strength to strength over the last 17 years. The salon has grown from a team of just three to an impressive team of thirty stylists, technicians, beauticians, nail technicians and front of house and is now regarded as the most prestigious salon in Solihull.

Aesthetics has built this reputation by becoming the only salon in Solihull to have won the prestigious Midland Hairdresser of the Year Award at the British Hairdressing Awards. A list of all their achievements can be found below.

A passion for precision and a thirst for knowledge is what drives the salon to deliver an exceptional service to all their clients. Aesthetics strive to educate their entire audience on what’s new, what’s on trend and what they can offer them. They continually update their Pinterest with the latest hairstyles and beauty trends and relay this to their clients via personalised consultations before every appointment.

Every stylist and technician at Aesthetics aims to make their clients the most beautiful version of themselves, by working with their individual look and enhancing what’s within them. This is achieved through their vast array of hair and beauty treatments, from precision cutting and placement colour to HydraFacials and indulgent pedicures.

The environment at Aesthetics has been carefully designed to welcome each client as though the salon is an extension of their own home. Fresh flowers greet everyone who walks through the door and seasonal refreshment menus ensure that clients can relax, knowing that their every need is being taken care of.

Part of Aesthetics’ ethos is the belief that beauty comes from within, not from another and this view is upheld in the animal cruelty-free products they use. Shiatsu massage backwash beds and stylists trained in Indian head massage deliver an holistic experience during every appointment.

Customer service is at the forefront of the exceptional standards that Aesthetics uphold, with their customer skills having been recognised when they were nominated for Best Customer Care and Front of House Team of the Year multiple times at the National British Hairdressing Business Awards.

Team is at the heart of any successful business and Aesthetics brings their team together on a weekly basis to bond and discuss how to maintain and improve the service they offer. The Aesthetics team is regularly trained in the latest trends and techniques – both at home and abroad, with certain stylists attending hair symposiums in the USA to further train and inspire.

Aesthetics’ exceptional standards have been recognised with the following awards:

• Finalists for Salon of the Year at the British Hairdressing Business Awards 2017
• Finalists for Front of House Team of the Year Award at the British Hairdressing Business Awards 2017
• Finalists for the Customer Care Award at the British Hairdressing Business Awards 2015
• Finalists for Front of House Team of the Year Award at the British Hairdressing Business Awards 2015
• Finalists for the Salon Design Award at the British Hairdressing Business Awards 2015
• L’Oréal Colour Trophy – Young Colourist of the Year Finalist 2015
• Finalists for Salon of the Year at the British Hairdressing Business Awards 2014
• Finalists for the Customer Care Award at the British Hairdressing Business Awards 2014
• Midlands Hairdresser of the Year Finalists at the British Hairdressing Awards 2013
• Finalists for Salon of the Year at the British Hairdressing Business Awards 2013
• Winners of L’Oréal Colour Trophy – Young Colourist of the Year 2013
• Winners of Midlands Hairdressers of the Year at the British Hairdressing Awards 2012
• Winners of National Hairdresser’s Federation Photographic Stylist of the Year 2012
• Winners of the regional Redken NYC Hair Awards 2012 for all three categories; Runway Colour Award, Runway to Reality Award and Men’s Runway Style Award
• Finalists of HJ’s British Hairdresser of the Year 2011
• Winners of the Redken NYC Hair Awards Colour Genius 2011
• Winners of the Style Innovator Award at the Redken Tribe 2011
• Finalists of HJ’s British Hairdresser of the Year 2010
• Winners of the Wella Trend Vision Awards 2010
• Winners of the Redken NYC Hair Awards Colour Genius 2010
• Regional Finalists in the L’Oréal Professionnel Men’s Image Awards 2010

Mikel Luzea presented Effervescenes fourth edition at Salón Look International Madrid

EFFERVESCENNE, undoubtedly, has become one of the most important hairdressing shows in Spain, with the most outstanding Spanish avant-garde hairdressers.

The name of the show, is a play on words, effervescent scene and that is , precisely what it was. Pure effervescent of ideas, tricks, creativity, technics...An educational show, where invited hairdressers explained live all the techniques used to create their latest work.

Only pure hairdressing organized by Mikel Luzea and this year with luxury sponsors: VIDEOCINCO, REVLON PROFESSIONAL, SALON LOOK MADRID and the collaboration of OMAT.

This fourth edition had the participation of four leading Spanish teams.

MIKEL LUZEA, His avant-garde collections are common in professional journals around the world, many times on their covers. Among many others awards, he has two AIPP awards and he has participated in six times in the Alternative hair show in London.

Oway Builds Consumer Trust And Loyalty By Certifying Its Products With Recognised Industry Bodies

Oway, the Italian organic brand known for its ethical, natural, yet powerful hair, body and skincare range, is setting an example to other beauty brands, with its strict certification procedures, which are encouraging consumer confidence and trust, at a time when consumers are being increasingly misled and missold products that aren’t as ‘organic’ and ‘natural’ as they are led to believe.

There has been a huge rise in consumer demand for natural organic cosmetics in recent years, with a dramatic rise in sales of organic beauty products. However, with no EU regulations on labelling beauty products as ‘organic’, consumers are being increasingly misled and consumer faith in organic beauty brands has dropped. In stark contrast however, Oway is encouraging confidence in its consumers, as it follows the strict guidelines set by internationally-recognised governing bodies, when it comes to defining its products as ‘natural’ and ‘organic.’

Oway’s entire beauty range has been certified by Natrue, an international non-profit association committed to promoting and protecting Natural and Organic Cosmetics worldwide. Natrue guarantees Oway’s consumers a strict minimum of 98.8% natural ingredients within its beauty products. As one of the most serious and authoritative international certification bodies, with extremely restrictive standards and criteria and clearly defined procedures, consumers can have faith in the authenticity of Oway’s ‘natural’ claims. With extremely strict rules in terms of raw materials, the production process and the packaging, for a brand to be certified by Natrue it must comply with these rules throughout its entire production process. It is this globally-renowned level of strictness, as met by Oway, that provides customers with the guarantee they are looking for and is essential in encouraging trust in a brand.

Oway also has organic, biodynamic and ethical certifications for every single one of its ingredients declared as such. Oway also clearly labels on all of its products a complete ingredient list, with every single raw material that comes from certified organic agriculture clearly marked. This way, consumers can easily pinpoint which ingredients have been certified as organic by an official control body. Oway follows this same procedure for its certified biodynamic ingredients and for the ingredients that are purchased through recognised fair trade suppliers. It is this combination of certification through recognised bodies and transparency in doing so, that encourages consumer faith in Oway.

As a brand, Oway recognises the huge importance of honesty, transparency and maintaining the integrity of its claims. As such, it has certification from an appropriate governing body for every single one of its claims. As well as leading the way with its line of natural, ethical, biodynamic and organic hair, body and skincare products, it has become an industry leader in encouraging consumer trust through certification by the most authoritative and strict of governing bodies. Oway is the perfect demonstration of how, by certifying products in this way, organic hair and beauty brands can prove the authenticity of their claims and thereby gain customer faith and loyalty.

Blue Tit London Celebrates Opening Of Its Latest Salon With Media-Packed Launch Party

Blue Tit, the cutting-edge sustainable hairdressing group, has celebrated the opening of its eighth stylish salon in Crouch Hill, North London, with a glamorous party, attended by well-known bloggers and eminent names from within the beauty and fashion industry.

The minimalist Brooklyn loft-inspired interior of Blue Tit Crouch Hill provided the perfect setting for the all-day party, which attracted big names from both social media and glossy fashion magazines. Among the guests in attendance were Harpers Bazaar’s Beauty Editor, Bridget March, as well as Frances Davison, Fashion Editor of So It Goes magazine and David March, of 1883 magazine. Other guests included renowned beauty and fashion bloggers, such as Kavita, of She Wears Fashion and Sarah Mikaela of Framboise Fashion. During the all-day event, bloggers and editors were treated to cuts and colour treatments from the new salon’s award-winning stylists and colourists, with Chris Merrick, co-owner of Blue Tit Crouch Hill, and his talented team, offering a huge range of complimentary styles. The event was an ideal opportunity for the Blue Tit Crouch Hill team to showcase the creative flair and first class styling skills that they have soon become synonymous with, and was a move that was welcomed by guests, who tried out a variety of styles and colours, including men’s cuts, Flamboyage highlights and fringes.

Invitees to the launch of Blue Tit Crouch Hill sampled more than just the styling skills of the Blue Tit team. A pop-up bar, courtesy of Background Bars, kept party goers fuelled, with a resident barman serving up Red Bull and Aperol Spritz, and whipping up Mojitos, with Duppy Share Rum, for those who prefer their tipple slightly stronger. Back-to-back DJ sets from Eliphino, Theo Fabunmistone, Nadia Anderson, and Alex Dique kept the party going well into the evening, when stylists from all 8 Blue Tit salons came to join the rest of the guests for an after-party.
Chris Merrick, co-owner of Blue Tit Crouch Hill, was impressed by the success of the launch party. "This party has been the perfect start to the life of Blue Tit Crouch Hill. Everyone had a fantastic day – staying well in to the evening – and we had an impressive amount of bloggers daring to try out new cuts! As well as introducing Blue Tit to the area, and showing Crouch Hill residents what the Blue Tit brand is all about, it’s been a great way to treat the social influencers and fashion and beauty media that have always been so good to us."

The launch of Blue Tit’s latest salon turned out to be a truly dynamic and eventful party, studded with some of London’s most fashionable and creative talent. With the exact same colourful atmosphere and eclectic, fun vibe as the salon itself, it also proved to be the most fitting way to launch Blue Tit Crouch Hill.

Award-Winning Westrow Group Launches Eleventh Hair Salon In Bingley, West Yorkshire

Westrow has unveiled its stunning eleventh salon in the West Yorkshire town of Bingley. Launched in July 2017 to coincide with the hairdressing group’s thirtieth anniversary, the new salon boasts an NYC-inspired salon design, with a contemporary interior, where exposed brickwork, pretty product displays and spacious styling zones allow for a relaxing, yet luxe experience.

Headed up by Franchisee Hayley Rae, Westrow Bingley boasts the same stylish, luxe interior that the Westrow brand has become synonymous with, while key design features ensure that the latest salon in Westrow’s portfolio enjoys its own distinct eclectic character.

Westrow Bingley remains true to its origins, retaining many of the original features of the building, including an exposed brick wall. This was a design choice led by both practical and aesthetic reasoning: utilising these original elements helped to ensure that the style of the salon evolved organically, while remaining within the financial budget, and at the same time created a very urban-inspired, loft-style salon interior that is both distinctive and full of character.

While original features dominate the main structure of the salon, the design details and furnishings within the salon are entirely original in character. It was important to both Westrow Bingley Franchisee Hayley and Westrow Co-Director Steve Rowbottom that the salon had a distinctly bespoke vibe. To create this feeling, luxurious bespoke furnishings – including an oversized modern chandelier – were custom-made for the salon. This impression of luxury and opulence exudes throughout the entire space, with plush blush-pink velvet armchairs filling the waiting area and a French antique dressing table in the centre of the salon adding to the air of exclusivity. A white Corian and bronze mirrored desk – inspired by the Givenchy store in Paris – stands boldly in reception, making the ultimate style statement to clients as they enter the salon.

At Westrow Bingley it isn’t just the aesthetics that are decadent: the salon has been designed to be a treat to all the senses. The backwash zone has been constructed in such a way that it creates a truly indulgent, spa-like experience for every client, boasting a private relaxation area, separate from the rest of the salon, with its own relaxing music, and three state-of-the-art backwash chairs which are fully-reclining and provide a full-body shiatsu massage. An experiential consultation area and deluxe retail zone complete the area that has been designed to create a truly luxurious experience for clients.

The latest Westrow offering marks an exciting development for both the Westrow brand, and for the residents of Bingley. Not only does Westrow Bingley offer locals a brand new salon with an effortlessly stylish and highly contemporary interior, but by bringing the award-winning hairdressing group to the area, Westrow Bingley is opening locals up to the entire Westrow concept – a concept that combines the highest level of hairdressing expertise with an experience of luxury and true indulgence.

Says Westrow Co-Director, Steve Rowbottom: "Westrow Bingley has already proved to be a huge success with clients in the local area and beyond. Its design aesthetic will become a blueprint for future Westrow salons and is a prefect reflection of our evolving interior style."

Name: Westrow Bingley
Address: 117-125 Main Street, Bingley BD16 2NB
Telephone: 01274 566614
Opened: July 2017
Size: 1,250 sq ft
Salon vibe: Brooklyn-style loft apartment
Styling stations: 14
Salon dimensions: one open plan space
Backwashes: 3
Special features: A white Corian and bronze mirrored reception desk – inspired by the Givenchy store in Paris – makes a seriously fashionable statement when clients enter the salon; three state-of-the-art, shiatsu massage, fully-reclining backwash chairs; spa-like private backwash zone and an experiential consultation and retail zone.
Design: Westrow and ruCREATIVE
Budget: £80,000

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