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Biography and Latest Hairstyle Collections of Richard Ashforth

International Creative Director & Co-Founder Of Saco



Richard first studied Art and Art History, before embarking upon a career in hairdressing. After first training in his home City of Sheffield, he moved to London in the late 80's to begin a glittering career with the world famous Vidal Sassoon, which would last almost 20 years!

After several years of constant learning and progression, Richard was promoted to Creative Director of the UK Manchester Salon & Academy, overseeing a team of over 70 staff. Through the mid 90's, Richard played an increasingly larger role in the Sassoon Collections, which led to a move back to London in order to head up the Sassoon Academies in the late 90's.

In 2005 Richard co-founded SACO, a brand that upholds the values of quality, professionalism and modernity, the things closest to his heart.

Saco currently boasts 10 salons and 11 Academies across the globe and is still going strong!

Richard now spends much of his time travelling the world delivering Saco's in-demand seasonal collections to the hairdressing elite.

Alongside this, Richard has also worked with some of the greatest names on the International fashion scene - from countless fashion week shows, to photo shoots with Peter Lindbergh, David Bailey, American and British Vogue, Tatler and ID, Richards versatility and contemporary style also allows him to work with a range of celebrities from the world of film, art & music.

Richard is Internationally renowned for his directional, forward thinking ideas, his belief in simplicity and commitment to beauty - reflected in everything he does.







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