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Biography of Jez Barnett

Founder of INNOluxe



26-06-1966 Born in Luton, Bedfordshire, UK, grew up around family salons.

1982-2009 Trained at Clifford Stafford (Mayfair & Knightsbridge) London, Worked in Bermuda, Returned to manage and then own family salon. Worked on stage and R&D for Wella.

Mar 2009 Launched KeraStraight

Oct 2009 Launched 1st country outside UK

Jan 2011 Pioneered Brazilian Keratin Protein Treatments with the launch of KS Complex

Oct 2011 Intense Boost in-salon treatments were launched utilizing our ground-breaking Treatment Masks

Oct 2013 Launched ground-breaking KS Ultimate & highly innovative Ultimate Oil and KS Style range

Oct 2015 Launched new company INNOluxe to repair the hair during the colouring process

I married Sharon in 1999 and we have 2 girls, Macy (currently 17) and Tayla (currently 14)

I am work obsessed (no news there) and I would be a workaholic if I only had time!

When not working I love movies and most sci-fi on TV. I love to play Table Tennis, although I am not as good as I would like to be…or used to be!

I am a big fan of Anthony Robbins (have walked on the hot coals) and read and listen to business and motivational books for those special clues.

Favourite Film: Kill Bill.
Favourite Album:
Supernatural by Santana.
Favourite drink:
Caipirinha.

A dream was realized when I had the great fortune of meeting the legend Vidal Sassoon in 2011. I am incredibly honoured to have Trevor Sorbie as our Global Ambassador for KeraStraight & Sophia Hilton as our Ambassador for INNOluxe.

It's a thrill to know so many hairdressers delight in treating their clients to our treatments and products and they have done so much for so many.

My greatest achievements are yet to happen!






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