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Biography of Edward James

Style Director at Gina Conway



Edward James's storied career spans 19 years in the industry. Whilst working with Nicky Clarke as the General Manager, his raw talent was recognised early on he moved to Gina Conway as style director. In 2011, after working with the iconic Aveda brand for 8 years, Edward James went on to open his first Edward James Aveda Salon & Spa in South West London. The second Edward James Salon & Spa was launched in 2014. Most recently Edward James has collaborated with Stella McCartney and Chanel along with starting up an awareness campaign for mole checking with Stand Up To Cancer.

With his creative team Edward James's Salon & Spa has gone on to be recognised in related Awards, named as finalist in 9 categories and taking home 4 Winner titles.

"Our philosophy always remains the same, to create beautiful manageable bespoke hair for each of our clients." says Edward, "And our team is always striving to create new and innovating ways to enable our clients to be the best and most polished versions of themselves".






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