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Tigi has been a real success in the salon products
market. It was established in 1986 to provide hair
care and styling products for the Toni and Guy salons,
and was owned by all four Mascolo brothers. As the
popularity of the Tigi brands grew, they became
available from other retail sources as well as being
sold through the salons.
This exposed the brands to a wider market, and advertising
campaigns led to further demand for products. Tigi
has three predominant brands: Bed Head, Catwalk
Designed by hairdressers for hairdressers
TIGI® was conceived by the Mascolo brothers providing
them with the 'liquid tools' to style and finish
their hairstyles. The products are promoted by hair
cut 'collections' created by the TIGI® Creative
Team and photographed by Anthony Mascolo who leads
the image and creative side of the business.
The Team are globally renowned for their on-trend
haircuts, (prêt a porter) and their exquisite
avant-garde hairstyles, (alta moda.) Every year
the Team create several collections for the 3
main TIGI brands -Bed Head, Catwalk and S-Factor
- as well as other collections of commercial haircuts
that are designed to inspire the salon hairdresser.
The collections are key to the advanced Creative
Cutting Courses taught in TIGI Academies and are
also available in the form of step-by-step books
is a unique company and one of the things that
makes it so special is the iconic Anthony Mascolo.
A talented hairdresser, highly respected photographer
and creator of films, shows, seminars, books,
advertising campaigns and collections; he is the
inspiration behind the TIGI International Creative
Colour with Style
With the launch of TIGI Colour, Anthony feels
the Team now have the last element to the creation
of the 'total image'. He has coined the phrase:
"Colour with Style" - which defines the synergy
between haircut and colour, working seamlessly
together to create an overall fantastic look.
As a creative team, they believe colour is an
accessory to fashion. It is how they enhance the
total concept. Every look they interpret uses
colour to complete the cut, to strengthen the
shape, enhance the texture or add a different
Each year TIGI introduces haircut collections
with progressive colour techniques as the perfect
complement. Now they have TIGI Colour, fashion
and technology blended together to create Colour
The creative heart of TIGI is Bed Head Studio
in south London and it is from here that Anthony
and Pat Mascolo (his wife) and the TIGI International
Creative Team are based. Within the studio complex
there is a highly creative group of people including:
photographers, graphic designers, fashion stylists,
makeup artists, film editors and PRs; all backed
by a much valued admin team.
Another element of his philosophy is the encouragement
of the next generation of hairdressers. His commitment
to young hairdressers is confirmed by the running
of the highly successful Inspirational Youth programme.
Each year, 12 young hairdressers are selected
to be part of the Inspirational Youth Team and
over a 6-month period they are mentored and developed
into a strong team, confident not only in their
hairdressing, but also presentation skills. The
finale of their training is to participate in
their own show during the Salon International
weekend. TIGI is much more than just a product
company. It is a creative force.
"I can't emphasise enough just how important it
is to keep training and educating yourself and
your staff. It's the most effective way to keep
motivation high, it is key to team building and
in the salon it helps build a clientele, maintaining
their loyalty as well as improving customer service.
All this is also really important for business
growth. Education keeps creativity high. Whether
you are a student or a teacher you learn from
the experience. At TIGI we believe in sharing
everything that we do, as soon as we do it. My
ethos is: 'what is new today, is old tomorrow',
so I am always happy to show students our latest
ideas and techniques, knowing this will push our
own work to the next level. TIGI culture is founded
on education and we see our global education programmes
as crucial to TIGI as our products. In fact, TIGI
Education is one of our most important 'brands'."
International Creative Director
Linked to urban culture with trends derived from 'the
street', the Bed Head brand's 'pick and mix' philosophy
is synonymous with youth: people bent on enjoying themselves
rather than spending hours on pampering.
Inspired by fashion, created by hairdressers
by TIGI® connects hairdressing with high fashion.
A recent collaboration with young British designer
Christopher Kane has resulted in a new and closer
connection with the world of fashion, taking Catwalk
by TIGI® to a new level. The 6 products in the
"Catwalk Your Highness Volume" collection, enable
hairdressers to create flawlessly full styles
for their clients, whilst Catwalk Curlesque enhances
natural curls and waves harnessing the power of
the ocean with rich botanicals that deliver extraordinary
hydration and definition to all types of curls
TIGI® Colour, with its advanced technology, provides
hairdressers with the tools to create a complete
look for clients, combining haircuts, enhanced
with colour and styled and finished with TIGI®
products. The synergy of cut, colour and products
results in superior hairstyling.
Tigi was bought by Unilever for £295.2 million
in 2009 and includes all the Tigi hair salon brands
and the company's academies.
Tigi and its brands continue to trade under the
same names and the founders have remained to give advice
as the business continues to grow.
The purchase by Unilever has enabled Tigi to
access the funds it needed to expand the business, making
it a real force in the salon products market - one in
which Unilever did not previously have a stake.
TIGI® Colour contains their revolutionary technology
- the product does not start to oxidise immediately
when mixed with TIGI® Colour Activator™. Oxidation is
delayed and occurs after the TIGI
Colour molecule has penetrated the hair shaft. Resulting
in long-lasting, uniform, rich, vibrant, reflective
here to see more TIGI styles