 Louise
Rednapp heads up LIVE Salon Style
Campaign
Louise Redknapp has become the face
– and hair – of Schwarzkopf’s new
permanent home hair colour range,
LIVE Salon Style. She is currently
sporting their lovely chocolate brown
hair shade.
The six-figure deal with the hair
industry leaders will be the first
time Louise has ever fronted a hair
campaign.
From girl band member and solo pop
sensation to successful TV presenter
and mum-of-two, Louise is known for
her stunning natural beauty and effortless
style. Having spent almost 20 years
in the public eye, she will be sharing
her style secrets in an exciting advertising
and PR campaign for the brand.
Louise said: “I’m delighted to be
the new face and hair of Schwarzkopf
LIVE Salon Style. Hair is really important
to me and I know just how much hair
colour can affect how we look and
feel. The right hair colour can make
a difference to your whole look.
‘LIVE Salon Style offers a wide selection
of stylish shades that are easily
used at home – making life so much
easier when you’re busy”
Ben Haxworth, Head of Marketing at
Schwarzkopf, said: “Louise is the
perfect ambassador for LIVE Salon
Style, a range designed for busy women
who need to be able to achieve salon-like
results in their own time and their
own home.
‘Whether on the red carpet or out
shopping with her family, Louise always
looks incredible. She combines true
sophistication with on-trend styling
and, despite all her years at the
top, also radiates a warm and down-to-earth
persona. Her role as both professional
career women and busy mum is definitely
one that women can relate to and are
inspired by.”
The LIVE Salon Style campaign with
Louise Redknapp will be live from
the late 2011 and throughout 2012
and will incorporate retail point
of sale activity along with print
adverts, PR and an extensive social
media launch.
Previous ambassadors for Schwarzkopf
include current Strictly Come Dancing
Star Holly Valance, Lisa Snowdon,
Emma Bunton and Kimberley Walsh.
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