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Contents
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Marketing and Sales
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The fourth part of your plan should concern marketing and sales.
This should discuss how you intend to sell your service and
the products you may sell in your salon. You should invest some
valuable time into this section as it is important that once
you are up and running you can actually enter the market immediately
and start building your self up as soon as possible. This time
should also be used to make sure that your whole plan is achievable.
This part of the plan should answer the following questions:
• How will you create your marketing strategy? i.e. how
will your service be positioned in the market?
• What are your customer’s needs? Who are your customers?
If anybody has shown an interest in you setting up your salon
in a particular area, include any details and talk about how
you will attract new customers to your salon.
• How will you price your service and products?
• How will you promote yourself? Look into sales methods,
for example, PR, emails and advertising.
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