Tips on increasing your rebooking levels
Welcome to Shortcuts Top Tips. Each month we send
out some top tips that are business focused and
offer advice on what salons can do to improve
their bottom lines. So sit back and read on...
to increase your rebooking levels!
Every salon and spa
wants high rebooking levels, but how can they
manage it so they are getting at least 80% of
clients to rebook? This month’s additional contribution
comes from Michael van Clarke, where he shares
his tips on what salons should do to increase
their rebooking levels. Currently at his salon
in London stylists have rebooking levels of between
80% and an incredible 99%.
Client rebooking starts
with the stylists in the salon, they should be
using their expertise to diagnose and inform the
client when they require their next visit to the
salon. This should be re-inforced by the receptionist,
not only asking when
they would like to rebook but specifying a time
scale. By implementing these simple steps no client
should ever leave the salon without being advised
to rebook by the stylist and being asked by the
receptionist. By simply doing this will ensure more
and more clients rebook, which not only gets them
through the door more often, but it helps fill up
your appointment book!
month’s Michael van Clarke reveals how his stylists
achieve rebooking levels of up to 99%!
Rebooking – Scheduling
life’s priorities; hair comes first.
goal is to have them looking their best as much
as possible and they are unlikely to argue with
that. Some clients need a helping hand to schedule
their priorities into their lives. This is where
our powers of communication and persuasion come
is the quickest way we can uplift sales
and create better walking adverts. Our clients
who rebook before they leave make 50% more
visits per year than those that wait to
book from home, but most stylists hate to
think they are pushy salespeople.
needs reframing. We are professional advisors
in this client relationship and must take
the lead. As such, if we offer any less
than the client needs, we are failing in
always want to look their best, just like
celebrities appear to. Some will have the
budget to come every day or fly their stylist
around the world and others will need education
to help themselves at home in between visits.
nothing affects self esteem quite like a bad hair
day and nothing will drain the pleasure out of
life quite like low self esteem. So as a hairdresser
we are their savior – the Knights on white chargers
to our clients in distress even if they don’t
know it. No client will logically choose to look
awful for the two weeks before a haircut while
they flounder around trying to fit a last minute
appointment into their lives.
at 3 stages
the seed (know when they last visited on Shortcuts
e.g. “When did it stop looking its best?”
e.g. “I’d like to see you in six weeks time to
be sure we maintain your style”.
e.g. “Is it 5 or 6 weeks for your next appointment?”
you got a tip you want to share with other salon
owners? Why not get in touch and email firstname.lastname@example.org
with your tip!
if you have Shortcuts Software you can look
up the Professional Stock Usage Report in
Shortcuts, this will give you all the facts
and figures so you can make sure what you
are using is in line with your services
in the salon!
Remember watch out for next month’s top tip from