Laboratories, founded in 1960, is a company built from the
inspiration of a dynamic, entrepreneurial American actress
named Paula Kent.
Frequent chemical services and style changes were routine
for any aspiring actress of her day, but Paula was extra sensitive
to many of the products used by the hairdressers and make-up
artists. She felt continually
frustrated that no one could explain why the products were
irritating. Necessity is the mother of invention, and Paula
realised that working with professional hairdressers, she
could help millions of other people also wanting high performance
products that were gentle.
Paula Kent and her hairdresser, Jheri Redding (thus the name
"REDKEN") began with three products and an intensive education
program for hairdressers about the chemistry of hair and skin.
Redken’s philosophy on beauty powered by science
1960, Redken revolutionized the professional salon business
by introducing the concept of protein reconditioning. Based
on evidence that hair is composed primarily of proteins, and
can absorb topically applied proteins, Redken developed new
protein based products. Salons were suddenly able to condition
hair internally and for the long-term rather than solely camouflage
Redken soon began to develop patented protein technologies
and now holds over 60 global patents on products and ingredients.
In fact, Redken’s two latest patents for protein technology
are the basis for their haircare and styling lines.
Their commitment to formulate scientifically superior products
for the global salon community continues, and as they forge
ahead in the millennium, their awareness of fashion, street
trends and modern hair needs will only enhance their scientific
1965, Paula had full ownership of Redken Laboratories, based
in California. During the ’70s and ’80s, the company was a
leader in product technology in the US and abroad.
In 1993, Redken was purchased by L’Oréal and moved to 5th
Avenue New York City - becoming synonymous with urban-inspired
fashion, innovation and street smart.
Today, Redken is a global leader in professional haircare
products and services. The company is energized with talented
people, strong partnerships with the best hairdressers, and
superior Research and Development. Redken products are now
available in professional beauty salons in over 50 countries.
Beauty Through Science
Since the beginning, Redken’s mission has been to focus on
researching and developing superior products. The brand is
dedicated to a scientific approach to beauty and powered by
a commitment to salon education.
This "Beauty Through Science" philosophy is a vital part of
the brand’s heritage and has engendered many of the industry’s
most technologically advanced products. Every apect of the
Redken brand is true to its unique mix of core values:
Fashion - creativity inspired by the spirit, energy
and style of the streets of NYC
Science - groundbreaking products through pioneering
research and patented innovations
Inspiration - artistic expression backed by education
that explores through exchange, so that salon professionals
can learn better, earn better and live better.
50 Year Anniversary
In 2010, Redken marks an exciting milestone — their 50 year
anniversary! Over the past five decades, Redken has developed
groundbreaking technologies within professional haircare.
franchises include Blonde Glam, All Soft, Colour Extend, Extreme
and the first synergistic professional treatment, the Chemistry
System in Redken Hair care. Rough Paste, Align, Satinwear
and the 24hour humidity resistance hairsprays. Shades EQ Equalizing
Conditioning Colour Gloss, Colour Fusion Advanced Performance
Colourcreme, Shimmer one in hair colour, and now Redken For
January 2005 Redken, a leader in backstage beauty and editorial,
announced a partnership with Guido Palau, as Redken Creative
Consultant. Redken has been building a foundation in the fashion
and editorial worlds for many years now.
“We are thrilled to align with Guido Palau, one of the industry’s
most respected and creative stylists, and look forward to
an exciting partnership.” states Pat Parenty, senior vice
president and general manager for Redken.
Today, Guido is considered one of the world’s most inventive
conceptual hairstylists. His radically expressive style can
be seen on the runways in New York, Milan and Paris, and in
top advertising campaigns and editorial work for such noted
magazines as Italian, French, British and American Vogue,
W, Allure, i-D, POP, Another Magazine and Harper’s Bazaar.
He is most recognised for his work with designers Marc Jacobs,
Prada, Calvin Klein, Versace, Jil Sander and Alexander McQueen.
here to see more Redken styles