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NEWS UPDATE
FROM THE L'OREAL PROFESSIONAL PRODUCTS DIVISION
Matrix, the USA number one professional hair care company (in all categories)
now joins the L'Oreal Professional Products Division.
Matrix's many strengths include an outstanding range of professional haircare
and colour products, technological advancement coupled with support and education
to the professional salon industry. Matrix inspires the salon professional to
capture and create beauty.
The portfolio of Matrix brands currently comprises:-
MATRIX HAIRCARE AMPLIFY Ground breaking technology lies behind this range
of haircare products designed to increase the thickness and diameter of hair.
It's weightless, penetrating complex keeps the hair strong while adding volume,
body and shine. The five products in the Amplify range include a shampoo, conditioner,
root lifter, liquid gel and hair spray.
BIOLAGE Currently the biggest salon brand in the USA, Biolage uses the
strength of a pure, natural botanical system to restore and rejuvenate the hair,
leaving it looking and feeling conditioned, shiny and healthy. 16 products include
specific shampoos, conditioners, styling and finishing products.
ESSENTIALS A complete range of scientific products specially formulated
to focus on the individual hair and scalp needs making this range a completely
prescriptive hair care range. 21 products in the Essential range include specific
shampoos, conditioners, supplementary shampoos, supplementary treatments and styling
and finishing products.
VAVOOM A complete line of high performance hair care, styling and finishing
products giving everything needed to texturize mould, contour, volumize, control,
sculpt and style. This creative range enables you to invent and reinvent one haircut
by offering unlimited styling and finishing options to create, style and change
again and again.
VIA DEZIGN A range of styling and finishing products that provide the ultimate
in professional control allowing the stylist to create a unique, personalised
styling prescription for each and every client. Brilliantly fragranced and amazingly
tactile, VIA DEZIGN allows true freedom of expression - utilise formulations individually,
or blend the products in varying quantities to create the ideal styling medium
with lasting shape, shine and hold.
MATRIX COLOUR AND TEXTURE Matrix also has a number of colour and perm brands
renown for their quality and performance.
