|Keep Colour Professional
You can't beat that 'just stepped out of a salon freshly highlighted' feeling. You really can't. Bright, shiny, healthy hair makes us feel great. It changes how we feel about ourselves and how our clothes look. You know the shout from the ladies fitting room "Oh, once my hair's done, it'll look great!"
Colour Experts Back Campaign
The hairdressing industry's leading publication Hairdressers Journal International has launched a campaign to "Keep Colour Professional". The campaign, backed by the world's innovators in colour products - Aveda, Clynol, Goldwell, L'Oreal Professionnel, Paul Mitchell, Redken, Schwarzkopf Professional, TIGI and Wella Professionals is also endorsed by the UK's leading colour technicians including three times winner of British Colour Technician of the Year, Lisa Shepherd. Professional colourists are the font of all knowledge when it comes to hair colour, they are the masters of their craft, studying the technical aspect of hair colour for many years. Their professionally trained eye allows them to know instinctively what suits the client and they know the questions to ask and have the skills to create fantastic colour. "Hair colour today is so exciting," comments Lisa. "Hair that has been coloured professionally has depth, tone, shine and personality. Professional colourists are like artists working with an extensive colour palette to enhance client's features and bring hair to life."
Hair colour today can be serene and subtle or bold and bright depending on your personality. When celebrities change their colour it makes front page news - when Cheryl Cole went from brunette to red, her hair colour made the headlines and after the Brit Awards the interest in Florence Welch's red mane and Lady Gaga's bleached blonde tresses was phenomenal. Kelly Osbourne's a colour chameleon, changing from raven black to bleach blonde in an instant. When the first images of Oscar nominee Carey Mulligan and her blonde Audrey Hepburn crop came through bloggers everywhere were reaching for their keyboards to give their opinion on it. Publisher/Editor-in-Chief of Hairdressers Journal
International, Jayne Lewis-Orr is delighted with the response to the campaign.
"We are working with the colour houses and their colour ambassadors to ensure professional colour is at the forefront of every consumers mind when thinking about hair colour. A high percentage of women in the UK colour their hair not only to cover grey but also to enhance it. The professional colourist can change hair from drab to dazzling, maintaining shine and make you feel a million dollars. There's no reason not to visit a professional colourist, in salon."
The campaign will culminate with a Keep Colour Professional Action Week, which begins on May 10th 2010, where salons all over the country will be taking part in a range of activities, ensuring hair colour is always professional.
Who better than to offer you some top colour dos and don'ts than the best in the business! The first thing you notice on someone is bad hair colour, so follow these simple tips to avoid any colour faux pas!
An expert guide to getting beautiful hair colour and maintaining it.
Vibrant, shiny hair colour is every girl's best accessory - it completes your outfit and changes the way you feel about yourself. From dull and drab, to beautiful and glamorous in an instant, how do you find the right colour? How do you know if it will complement your eyes and skin tone? It's simple, listen to the experts.
The UK hair industry is the envy of the world with a wealth of creative talent, and these skilled professionals are in a salon near you. There is no excuse for bad colour, or a bad hair day - ever!
We asked a selection of our world renowned colour experts to share their top tips for beautiful colour and here's what they had to say:
Do... visit a professional salon
Visiting a professional salon is the only way to get a true colour analysis of your hair. Its current state, its colour history and what will bring out the best in it. All of this will lead to the perfect result - beautiful, head turning colour.
Luke Walton, Rainbow Room International
Don't... neglect your colour in the sun
Always be careful in the sun. Use products that have a UV filter, and wear a hat when sunbathing.
Toby Brown, Manager and Creative Director, Browns
Do... be prepared for a change
After a dramatic colour change, expect it to be a bit of a shock!!!
Tim Scott-Wright, Salon Director, Lisa Shepherd Salons
Don't... be shy
Don't be afraid to contact your salon if your colour didn't work out the way you wanted.
Adam Browne, Artistic Director, Fordham Soho
Do... plan ahead
Set colour change goals with your colourist so they can plan for the new seasons trends by gradually heading in the direction of the colour, so you don't need to use harsh chemicals to create a major change.
Gina Conway, Ambassador of Hairdressing, Aveda Lifestyle Salon & Spa, Wimbledon and Fulham Don't... go too drastic on your first visit
Take it in steps so that your hair's health stays in balance. Remember to reserve your next salon experience so that your colour doesn't self-destruct! Get a home maintenance kit to insure your colour investment.
Stephanie Kocielsk, Paul Mitchell Artistic Director
Do... get to know your colourings
Ask your colourist to explain what colour is best for your skin type, hair type and the haircut you are carrying. Colour can make your hair look amazing and really complement your haircut. Salons use professional colour products, which are beneficial to the condition, and give more personalised colour to suit you.
Anya Dellicompagni, Director of Hairdressing, Francesco Group
Don't... go too dark or too light
Don't go for a colour too much lighter or darker than your natural base shade, you will end up looking washed out. We are trained professionals and know what will, and won't look fantastic on you!
Mark Leeson, Mark Leeson Hair Body & Mind
Hair images courtesy of: Aveda, Goldwell and Tigi