The new season is all about interaction of style - suitability is
key, knowing your personality and what works with it, from your style of
jeans, shade of lipstick, to your hair cut and colour - every detail matters!
Keeping it relaxed with a 'non-tried-to-hard' approach, but with uber-luxe
undertones, seen in conditioned hair, glossy finishes and well maintained
'The Cut' this season represents a collision of editorial and commercially
driven shapes that are progressive and tailored to the individual. Following
the idea of 'suitability', cuts will work with a whole image, but without
graphic extremity - short and classic, with texture as a focus, long and
luxurious or choppy mid-lengths, anything goes as long as it goes with you.
Volume remains something that emulates classic glamour and femininity,
think 1950's pin-up girl style - root-lift and plenty of sex appeal,
but with a contemporary, lived-in texture. Long layered bobs and eye
skimming fringes, with a good old fashioned blow-dry.
Brit-chic, long tresses are definitely hot for Autumn/Winter, but
with a slightly broken exterior - long, dishevelled, tousled layers,
perfect for creating distorted texture representing that Brit-cool
attitude, yet retaining that luxurious essence with reflective colour
and organic conditioning.
Fringes remain the signature fashion-focus statement, and as per usual
they work on a suitability basis, keeping them long and weighty, below
the eyebrows, poker-straight or to the side, softening any bluntness
by introducing texture with products.
Embracing femininity, cutting techniques this season focus on creating
texture and softening the silhouette - undercuts are a classic foundation,
but are built upon with diverse length layers that overlap for movement,
achieving an almost 3D effect. Think 'pretty in punk', versatile dependent
on your mood and very wearable - weighty, double-based and serrated
edges give that rock'n'roll vibe, but less about androgyny and more
about lived-in and uniquely stylised.
Hair colour exudes a very expensive and indulgent image for the Autumn/Winter
season, perfect for rich and luxurious palettes seen on the catwalks, and
an ideal tool for expressing personality and creativity. Colour reverts
back to the beautifully seamless, with high-shine, polished finishes, whilst
techniques take inspiration from intricate print-work by leading design
houses - delicately dispensing throughout the hair to give natural fluidity,
but also incorporating subtle flickers of colour.
Brunettes have depth and detail, appearing in cooler hues - Cocoa,
Jacobean Brown and Peppercorn, clashing with the warm richness of
catwalk collections, with icy and polished finishes.
Seeing red continues - rich and intense, red is an indulgent colour
choice for an Autumn/Winter statement image, boasting shades of Deep
Damson, Victorian and Velvet Rose, Plum and Burnt Umber (towards the
copper end of the spectrum). Regal and important reds are slightly
more delicate and subdued from past seasons, it is all about the texture
and finish rather than being bold and brash.
Cool and seamless following brunettes - shades of Mineral Mist, Frost
and Crystal for that ultimate ice-queen effect, and then subtler tones
of Cream, Vanilla and Butterscotch for that smooth, milky finish.
An innovative new technique - Interlacing is designed to give the very on-trend
Autumn/Winter 09/10 effect of glitter being sprinkled onto the surface perimeter
of hair, seeing colour glisten and reflect. Achieved by plaiting the hair
in sections - the number of plaits will depend on the desired outcome, then
on the surface of the plaits colour is painted freehand, this colour should
be lighter than the base colour to really lift the shape of the hair cut
and give movement.
The Spattering technique allows an amazing fluid blend of colour, diffusing
tones throughout the focal point of mid lengths of hair. Working with two
to four colours, backcombing and teasing the hair before application and
then gradually dispensing throughout the lengths. Spattering plays with
intensity and lightness to achieving an unstructured effect, giving texture,
movement and reflection, appearing luminous and highlighting the shape of
Products for the season will be ones that help achieve a care-free texture,
with a very 'comfortable in your own skin' feel, whether this be groomed
and glossy, or slightly more distorted and grunge-led, emphasis is on an
effortless finish, with your hair helping emulate your personal image.
Men's hair for the Autumn/Winter takes on a real retro inspired feel. Moulded
shapes and preppy partings, incorporating volume and height, with versatile
finishes, think the ultimate style icons - Marlon Brando for the smooth
and slick, Steve McQueen for rugged, masculine texture and James Dean for
that all important care-free 'too cool for school' attitude.