Secrets to Good Male Grooming - Be the Perfect Man

What's the secret to good male grooming?

While 96% of men believe grooming is the last place they would look at cutting back spending, rugby legend Jonny Wilkinson reveals how he thinks men should be looking after themselves. The web video also exposes the 'Ultimate British Male' - using celebrity role models voted for by the public:

• Most wanted skin - Lewis Hamilton (49%)
• Most wanted eyes - Daniel Craig (57%)
• Most wanted jaw - Ewan McGregor (37% )
• Most wanted nose - Orlando Bloom (40%)
• Most wanted hair - Hugh Grant (35%)

These most wanted features have been combined into the computer generated "composite man" in the picture.

Research from Gillette Shavecare reveals that British men are finally realising the importance of good grooming.

92% of men feel good skin care boosts their confidence and performance
50% of men already moisturise everyday as part of their beauty regime
Two thirds of men feel comfortable using grooming products in the changing room in front of their friends.
Research also shows that men will prioritise good grooming ahead of eating out (43%), the latest gadgets (38%) and clothes (18%).

The Ultimate British Male, a computer generated combination of the most wanted celebrity features.

Lewis Hamilton
Most wanted skin

Daniel Craig
Most wanted eyes

Ewan McGregor
Most wanted jaw

Orlando Bloom
Most wanted nose

Hugh Grant
Most wanted hair

Rugby star Jonny Wilkinson's mouth is also on the most wanted list. He gives the secret of his rugged good looks as he talks about injuries and rugby in this web video:

Jonny Wilkinson
Most wanted mouth

Article by Heather Bell