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C - Joins UKHairdressers "Ask The Experts" team
Interview with the first woman to win the
British Hairdresser of the Year twice
chats with Beverly C (formerly known as Beverly Cobella). Internationally
renowned hairdresser and now joining our team on "Ask The Experts" to
help with hair questions and problems in the popular section on our site.
about future trends - one of the major styles that is coming in for the
next 12 months draws its inspiration from the 'Golden Twenties'. Styles
that are short, glamorous, classy, feminine and genderless. Beverly recommends
a glamorous androgynous feel.
"Women should draw inspiration from the suffragettes who began the sexual
The nation's new favourite model Agyness Deyn shows how to wear this style
with absolute perfection. With the emergence of fabulous hair extensions
we can have it all; adding wefts of colour and/or length as our mood takes
us, we can truly have the best of both worlds.
Beverly loves mixing the extremes of Rock and Romanticism; creating a
leather and lace Rockmantic feel. Women need to feel sexy whilst still
being in control, these new short, easy to manage styles are perfect for
"We haven't seen short styles at the height of fashion for about seven
years; many techniques are available to hairdressers that can be used
compliment the masculine look and create a feminine version that is bang
up to date".
Beverly found time in her very busy diary to answer some of our questions,
giving us a great insight into her interesting and exciting life.
Q: What exciting projects are you involved with
at the moment?
"I'm working very closely with my new associates Goldwell in the UK and
internationally on education, shows abroad and creating imagery. I'm also
involved in several projects with Babyliss including new imagery and their
electrical appliances website. And most importantly I'm developing my
own product line - watch this space!"
We're delighted that you are joining UKHairdressers as a member of the "Ask
The Experts" team - are you looking forward to it?
"I'm delighted to be a part of the 'Experts' team - I always enjoy handing
on my knowledge and experience."
Q: When did you first realise you wanted to become a stylist and how did
you get started in the profession?
accidentally when I was working in a salon and was then offered to take
it over at the age of 17. My initial training was with Morris Masterclass
academy in Tottenham Court Road and within 18 months I became a teacher.
At the age of 20 I went into business launching my own salon Cobella in
Shepherds Market, Mayfair. The business grew and within a few years further
salons opened in Battersea and the Marriott Hotel in London with a flagship
Cobella Akqa salon - the first day spa/salon to be launched in the UK
- in 2000 in Kensington. Following my divorce from husband Anestis and
my departure from the Cobella group, I have worked as a consultant creative
director for both George Hammer at Aveda's Urban Retreat and for Toni
Mascolo at essensuals/ Toni&Guy, whilst continuing a global ambassadors
role for Wella. In January 2007, in an unprecedented deal, I joined Goldwell
as a brand ambassador and am currently overseeing the artistic development
of Goldwell in the UK and represent the business in the international
arena. I'm also planning to open a new salon in London during 2008.
If you had chosen another profession, what would it have been?
"A physical education teacher. I was a fitness fanatic at school and entered
local and national running track events."
Everyone here has admired the perfection of your front cover Goldwell
hair image for the autumn issue of Estetica magazine. How was it selected
"The most important thing to remember when creating a collection for yourself
or a company is how to get the most coverage from it. You should have
one to one meetings with key magazines to place the collection and to
PR it as much as possible. It's quite unusual to get a front cover and
the editor has to absolutely love it, so we think a lot about 'stand-out'
when we're shooting the pictures."
Your ethos is to make women look sexy and take years of their age, giving
them an edgy, stylish look. Which celebrities have featured recently on
your client list?
"All sorts but unlike many stylists I tend to respect their wishes and
keep their identities a secret. It's often women like the ones you've
described who are in the public eye and need to look great."
Describe how you felt as the first woman to win the British Hairdresser
of the Year award twice?
"It was phenomenal to get that award (especially twice!) and being the
first woman to win was very very special. It's not an easy journey and
takes years of extremely hard work. There's lots of travel involved and
lots of sleepless nights but winning makes it all worthwhile. It's like
an actor or actress winning an Oscar after years of hard work!"
What do you consider the finest scissors to use for cutting hair?
"Yaska. Available from Dowa UK."
Q: Apart from scissors, what hairdressing tool or
product would you never be without?
"I would never be without my razor 'the slider'. If I was told I couldn't
use a razor, I would give up hairdressing! My love of the razor came about
many years ago when I was working in the Far East where the hair texture
is very different to European hair. I use my razor about 60/70% of the
Your hair images regularly feature in the most viewed styles on UKHairdressers
Style Gallery - what is your own favourite hair style of all time?
"I can't say I have a favourite hairstyle of all time because hairstyles
progress and you have to keep up with current trends. One image I do adore
is from my British Hairdressing Awards 2001 winning collection - the model
with the blonde curly hair. The image was shot on 9/11 and the model who
came from New York, was watching the TV when the twin towers went down.
She was understandably hysterical, but after calming her down and switching
off the TV, we took the shot. The image therefore has a very special meaning
to me and her face definitely captures those feelings."
The world of hairdressing is evolving all the time, what do you think
are the best and worst innovations over the years (eg: straighteners,
"The best innovation over the last 10 years has got to be straighteners
as they are so diverse and have had a huge impact on the hairdressing
The worst innovation ever is the home colour kit. I appreciate people
need to be able to colour their hair at home, but the instructions on
the kits are very misleading. I also highly object to professional manufacturers
producing a home hi-lighting kit using complex colours. It's so irresponsible."
Q: What is the strangest brief/ location you've
had to work with?
"The weirdest location was doing a shoot in the middle of a field, with
cows, cow dung and a blowing gale. It was completely vile."
Did you enjoy contributing to the BBC's popular drama "Cutting It"?
"Yes. It was loads of fun and we spent a lot of time with the producers
to make sure the programme was realistic."
You've been described as a natural teacher, what tips can you give to
up and coming stylists, that you wish someone had given to you when you
started out in the business?
"My biggest tip to up and coming stylists is not to limit what they choose
to do. For example, you don't have to be just a cutter or a colourist.
All stylists should learn absolutely everything and from that decide on
what their strengths are and what they want to specialise in. Also if
a stylist is keen to enter competitions and show and to do photographic
or session work they won't be chosen if they don't have a traditional
skill like a set or a pin curl. Unfortunately a lot of these skills are
dying out but they are essential if you're planning to become a session
Article by Heather Bell
Do any of your original customers still come to you for hair consultations
"Yes. I have lots of wonderful clients who have been coming to me for years
and even those who move abroad, still come back when they visit the UK."