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Article by Heather Bell
Hairdressing Show on Earth
team came away buzzing and are still talking about the inspiration
and talent of the performers in the greatest hairdressing show on
earth. The live shows where enthralling and the wizardry of the
industries top stylists kept everyone spellbound. Hairdressers from
56 countries around the world including Brazil, Japan, Argentina
and Russia converged upon London to attend the world's greatest
hairdressing exhibition - Salon International. For three days ExCeL
London was the epicentre of inspiration, product development, education
and motivation for tens of thousands of hairdressers.
over 250 exhibitors, The Hair Show had something for everyone. Show
stopping live stages from HJ, Wahl UK and The Fellowship for British
Hairdressing, BaByliss, Racoon International, Schwarzkopf Professional
and FHI HEAT ensured the audience was entertained and inspired.
On stand demonstrations from Toni & Guy, Keune, Corioliss, Osmo
Ikon, Denman, Balmain, Rusk, Kemon and TIGI allowed visitors to
get up close and personal in order to see the latest techniques
and product developments. This year, HJ's British Hairdressing Awards
bigger and better than ever with six images from each of the finalists
and all eight images from the British Hairdresser of the Year nominees
images presented in the Gallery, on the HJ stand and on the Schwarzkopf
For salons looking for new innovations or to develop their business,
The Hair Show had it all - from Easydry Disposable Towels to Procare
Foils and Alan D Education. The widest selection of combs, brushes,
dryers, straighteners and scissors were available, and for salon
owners looking for a new computer system there was an exceptional
choice for the discerning shopper. The New Exhibitors Zone showcased
many new hairdressing innovations such as the Neo-Cape Cutting Collar
and the Big
Brush Company was the perfect place to find the next big thing.
Salon owners and managers had their own haven of peace within the
Salon Owners' Lounge sponsored by FHI HEAT, a quiet corner where
salon owners and managers could catch up with each other, network
and take time out to plan their day.
The Interiors Zone provided salon owners with a wealth of inspiration
for a salon refit. Experts from Aston & Fincher, Takara Belmont,
Sally Salon Services, Dir Salon and LSE were on hand to provide
advice on everything from salon design to selecting suitable backwash
Salon Live presented some of the greatest names in hairdressing.
The Toni & Guy Artistic Team presented their new collection Flux,
showcasing multiple textures and colours with variations in width,
height and length together with spectacular avant garde hair and
looks translated from London Fashion Week
Sassoon Academy presented by Sassoon Professional showed an
amazing array of models sporting looks from their latest collection
Deconstructionism. Inspired by a combination of the renaissance
in Florence in the 1450's and the Antwerp Six in the mid 90's, the
collection showed strong internal shapes that were personalised
and complemented with key colour tones including violet bled with
red and blood orange, or a fusion of blue greys and slate tones.
Long hair master, Patrick Cameron presented by Wella Professionals,
launched his Prestige Collection at Salon International.
Inspired by Hollywood starlets of the 40's and 50's and
modern day diva Dita Von Teese, Patrick wowed the crowd,
making his techniques look simple to undertake, yet producing
stunning results encouraging everyone who attended to take
up dressing long hair.
Simplistic elegance was the theme for Tim Hartley's Salon
Live presentation. Tim joined forces with colourist Tracy
Hayes and Kiyoshi Inoue from Environment to create a show
that was inspired by both the 60's and the 80's, presenting
modern classics with a Tim Hartley twist.
Inspirational Youth presented by TIGI was the culmination of
a year long journey for 12 up and coming hairdressers that included
training, coaching and mentoring - the end result being this fantastic
show, which showed just how far they had come in such a short time.
the Salon Seminars, three of the UK's most experienced and innovative
education teams - Mahogany, hob and Rush London presented by Goldwell,
showcased their latest collections in an intimate and inspirational
For their Salon Seminars presentation, Mahogany created illusions
with their Optec Collection. Using optical illusions in hair shapes,
Mahogany created looks that play with curves, asymmetry and geometric
shapes. Colour is also key within the Optec Collection and the team
presented their two new colouring techniques - geo-curve and geo-wave.
hob education presented their Conscious Cutting approach to education
and presented their signature precision cutting techniques on beautifully
The Rush London Artistic Team presented by Goldwell showcased
Technature, a collection that takes inspiration from nature, fused
with on-trend animal prints giving hair an almost fur like texture
and Static Movement, which combines strength with movement and fuse
fluidity with Rush's signature strengths. Colour played an important
part within both collections utilising tones of violet, blue and
green along with deep mahogany and copper, which gave hair a completely
different dimension and texture .
Business Extra, sponsored by Salon Genius provided business education
at its best. Jon MacLeod started the sessions by showing salon owners
how to find the stars within each company and develop them to boost
profits without busting the bank.
Peter Lunn gave ideas on improving the performance of the team and
ultimately the business and provided attendees with a four point
plan to keep clients returning time and time again.
Sean Hanna shared his 10 Key Elements to Successful Marketing and
encouraged salon owners to use effective communication within their
Alan Austin-Smith presented the Fantastic Revolution. The seminar
was based on Alan's philosophy - if you want change - change something!
Four very different Business Extra seminars which couldn't fail
to inspire and motivate.
For more great images from Salon International 2008, see our Style
Galleries from the show starting with Part
1 this week and Part 2 week commencing 27/10/08