ABBA Pure Hair Care

ABBA Pure Hair Care

Now you and your hair can breathe a sigh of relief, Abbas natural hair care range really works and smells divine. Abbas philosophy is straightforward - prescriptive product formulas based on natural plant ingredients. 100% vegan, free from sulfates, synthetic dyes and DEA (*Diethanolamine used in some products as a foaming agent and has been linked to cancer).

Abba believes its important that their products work for the professional and enhance the salon experience. By providing a prescriptive approach to natural hair care, theyve completely customised the process. The 4 Cs used to be all about selecting a girls best friend, a diamond, but now choosing the right hair care products should also include these 4 Cs...

The 4 Cs

Cleanse - Natural solutions that purify and cleanse

Condition - Natural treatments that smooth and soften

Correct - Intense leave-in treatments for specific hair care needs

Create - Specialised styling products
The Evolution - Keeping it Pure

For almost 20 years, Abba has continued to provide high performance, quality hair products. In 1988, Alan Benfield Bush partnered with Jim Markham to create a line of products that would support his world class education technique of Condensed Cutting and Perming. As a result, Abba Liquid Styling Tools was created a system of pure and natural hair care products with 100% vegan ingredients. The goal of these new products was to develop high performance and natural formulations to deliver great results without compromising the environment.

Today, the fusion of science and nature allows for Abba to maintain their commitment to the environment, while also ensuring the highest level of product performance. A range of salon products that you can trust to address your hair needs, with a purity that is kind to your hair and environmentally friendly. Whatever your specific hair concern Abba products are easy to understand and select the most effective combination for your hair.

Herbal Prescriptions

Referring to the approach as Herbal Prescriptions, Abba assigns an Herbal R/X to each of its products, pinpointing the one or two botanicals that directly benefit the hair. Herbal extracts and natural oils combined with their Herbal Protein Complex, provide an optimal blend of ingredients that allow the products to work on the surface as well as deep inside the hair. Abba formulations represent the combination of natural ingredients that work best, working to restore and repair hair, leaving it in optimal condition.

The Commitment to Purity seal is a constant reminder of Abbas goal to produce products that are natural and pure, while recognising a social responsibility to appreciate and embrace the world in which we live.

Find the right prescription for your hair type....
Then buy the Abba pure duo value pack and
get the shampoo for half price!