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ANTHONY
MASCOLO
Motivational thinking, creative direction, artistic interpretation,
image making, innovational idealism, educationally sharing, inspirationally
caring, photographically artistic….sheer genius
Anthony Mascolo has been at the forefront of global hairdressing
for the past 30 years, since he first participated in photo shoots
and hair shows as a teenager, who showed extraordinary talent.
He is an incredible image-maker, as renowned for his photography
as he is for his hairstyles. He is also a charismatic personality
with a totally creative mind that has made him an inspiration to
hairdressers across the globe.
Just over two years ago, Anthony took, what many people thought
was an extraordinary step, when he changed his direction and his
role, becoming International Creative Director of TIGI haircare.
The challenge of developing TIGI haircare into a fashionable, edgy,
product company has motivated |
Anthony to new
levels. He has opened his own photographic and creative centre,
Bed Head Studios, in Battersea, South London which has become the
hub of creativity for the Company.
Together with his wife, Pat, a superb makeup artist, Anthony is
concentrating on helping other hairdressers achieve their creative
potential, working with them on image development, film, graphic
ideas and promotional activities -as well as developing their businesses.
He has vision and an unusual approach to both business and creativity
which excites all who work with him.
During the last eighteen months Anthony has developed a team of
experienced and artistic hairdressers. The TIGI International Creative
Team has already appeared on stage across Europe and the USA and
is fast gaining a reputation for its exciting interpretation of
contemporary fashion.
The team is much in demand at all the major global hairdressing
events and is working with hairdressers around the world, helping
them develop their retailing, marketing and image skills. As TIGI
haircare goes from strength to strength, the International Creative
Team has developed a strong education programme and has launched
its first educational collection, Freestyle.
TIGI haircare, encompassing Bed Head and Catwalk, therefore signifies
much more than merely a way to maintain your hair! Behind the funky
packaging, is a whole scheme of inspirational ideas that give the
hairdressers using and retailing the products, the know-how to create
great hairstyles - using great products - that ultimately inspire
their clients too!
In fact clients are ultimately Anthony's main focus. Always a commercial
hairdresser, he has developed imagery that gives a simplistic message:
"how to get the look". This strapline has worked well on TIGI's
international advertising campaigns over the past year, multiplying
the brand awareness of the product.
Anthony's goal is to take TIGI haircare to the mainstream public,
create a truly recognisable global brand and make TIGI haircare
a world recognised fashion statement. How will he achieve this -it's
down to sheer genius!
If you would like to find out more about Anthony and Pat Mascolo
and Bed Head Studio please contact: Linda Evans on T. 020
7228 5999
Email: levans@tigi.co.uk
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