| 
ETI
ETI
was founded in 1979 as an electrotechnical company and quickly it distinguished
as synonymous of good quality, technology and innovation. In the same year, ETI
produced the hairdryer called “TURBODRYER” which represents a
|  | milestone
in the professional hairdryers field. This product, still produced nowadays, is
sold and appreciated in every country of the world. Since 1979 till today, over
5 millions pieces have been produced that, taking into consideration the limited
professional market, represent an absolute record. Since 1993 the company has
been deciding to turn its attention to the innovation and begun to project hairdryers
which have to satisfy the professional hairdressers changeable exigencies, maintaining
the essential requirements of quality and advanced technology. So it was formed
a group of young people who have been revolutioning the concepts which, until
that moment, managed the market, especially listening to the professionals who
are always looking for the best, following the trend of the moment. So, stronger
and stronger and lighter materials were researched always maintaining the fantasy
which universally distinguishes the “Made in Italy”.
Then, in 1994, was
introduced, as world preview, the first professional hairdryer made in coloured
transparent material which immediately earned the consumer favour (then such process
was subsequently applied on more advanced machines such as computers, etc.etc.).
ETI
changed from a trade company to an integrated company with several production
departments which gave a contribute to the realization of more and more modern
and reliable products. Today, ETI
SpA is the only European company which produces professional hairdryers , manufacturing
inside 75% of its own components.
For example: the motor is projected
for every specific requirement of market reality and it is produced inside its
own factories and taken care of the minimal details.
Such principle is
applied for every other details and the few purchased particulars are subjected
to strict controls.
ETI
philosophy is the following: our hairdryers must have these characteristics: be
perfect and meet the requirements of professional hairdresser who can rely on
our products, because they have an elegant design, but especially because they
are synonymous of constant reliability during the time.
ETI
S.p.A. uses only approved components and materials for the construction of the
appliances to guarantee a top quality product for professional use. For all products
it is possible to have personal color, voltage, wattage and general performance.
•
Click here to view all ETI products 
|